Doing Real Estate differently!

Hi, I’m Ceci Gonzalez, broker and owner of Amethyst Key Real Estate, proudly serving Forsyth County and the surrounding areas. I take a relationship-first, education-driven approach to real estate, guiding buyers and sellers through every step with clarity, care, and attention to detail.
When you work with me, you'll work directly with me from start to finish. I don't hand clients off to showing agents, transaction coordinators, or other team members. From our first consultation through closing day, and long after the keys are exchanged, you'll have one dedicated point of contact.
My goal is not just to help you buy or sell a home, but to build a lasting relationship based on trust, communication, and personalized service.
Before real estate, I spent years working in tourism and marketing for Forsyth County, helping showcase the communities, businesses, attractions, and lifestyle that make this area such a wonderful place to call home. That experience gave me a deep understanding of the local market and the unique character of the Triad—insight that I now use to help my clients make informed decisions about where they live, work, and invest.
As a local mom, wife, caregiver, and longtime Lewisville resident, I understand how meaningful home truly is. My goal is to provide honest guidance, smooth transactions, and a supportive experience—helping you confidently unlock the next chapter of your journey.
At Amethyst Key Real Estate LLC, our mission is to guide every client with integrity, expertise, and genuine care—making each real estate journey smooth, informed, and rewarding.
To be the trusted key that unlocks confident moves, lasting connections, and stronger communities.
Please reach us at ceci@akeyre-nc.com if you cannot find an answer to your question.
Both. Representing both buyers and sellers gives me a well-rounded perspective on the real estate market. By understanding what buyers are looking for in a home, I can help sellers price, market, and position their properties more effectively. Likewise, my experience with sellers helps me guide buyers through the process with a better understanding of what makes an offer stand out. This balanced expertise allows me to advocate for my clients and help them achieve the best possible outcome.
Absolutely. When you work with me, you’ll communicate directly with me—not a call center, assistant, or team member. Unless I’m actively with a client, showing a property, attending an inspection, or at a closing, I typically answer my phone.
If I miss your call, please send a text, leave a voicemail, or email me. During normal business hours, you can generally expect a response the same day. Real estate is a people business, and occasionally life presents unexpected emergencies or situations that may cause a slight delay. If that happens, I appreciate your patience and will get back to you as soon as possible.
My goal is to keep communication clear, timely, and consistent throughout your real estate journey.
Yes! I offer complimentary buyer and seller consultations so we can get to know each other, discuss your goals, answer your questions, and determine whether we’re a good fit to work together. There is absolutely no obligation or pressure.
Before we discuss any personal, financial, or confidential information, North Carolina law requires that I provide and review the Working With Real Estate Agents Disclosure with you. Don’t worry—this is not a contract and does not obligate you to work with me. It is simply an informational disclosure that explains the different ways real estate agents can represent consumers and helps you understand your options.
Once we’ve reviewed that document, we can have an open conversation about your real estate goals and how I can best help you move forward.
My professional suggestion is that you first get your mortgage pre-qualification or approval (if financing) or provided proof of funds (if purchasing with cash), so we can begin touring homes that you can afford. This way you don’t fall in love with something outside of your budget.
Also, before showings can take place, North Carolina agents who are designated REALTOS, the National Association of Realtors requires that we review and sign a Showing Agreement or Buyers Agreemen. These documents are designed to protect everyone involved and that there is transparency every step of the way. They are a normal part of the home-buying process.
Once those steps are complete, we’ll create a customized home search based on your needs, wants, budget, and lifestyle. Then the fun begins—we’ll start touring properties and working together to find the right home for you.
Absolutely. Honesty and transparency are the foundation of how I do business. Real estate is one of the largest financial decisions most people will ever make, and you deserve straightforward guidance every step of the way.
I believe in providing clear information, realistic expectations, and honest advice—even when it’s not what you may want to hear. If I see potential concerns with a property, pricing strategy, offer, or transaction, I will discuss them openly so you can make informed decisions with confidence.
My goal is not simply to help you buy or sell a home. It’s to build a relationship based on trust, communication, and integrity. You can expect me to answer your questions honestly, explain the process clearly, and advocate for your best interests from our first conversation through closing and beyond.
There are a variety of financing options available for property purchases, such as traditional mortgages, FHA loans, and VA loans. We can connect you with a trusted lender to help you find the best financing option for your needs.
The length of time it takes to sell a property can vary depending on a number of factors, such as the location, condition, and price of the property, as well as market conditions. We work diligently to price your property correctly, market your property aggressively and find the right buyer as quickly as possible.
Yes, we offer free property valuation services to help you determine the market value of your property.
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